Project Background
Leadsify, a fast-growing B2B lead generation company, approached DepthLayer with a key objective: to create a high-impact brand animation that would showcase their services, convey their value proposition clearly, and elevate their digital presence.
As a company that helps agencies and B2B businesses generate leads and close deals predictably, Leadsify needed a video that would both build trust and differentiate their brand in a competitive market.
Objectives
✅ Develop a visually compelling brand animation that communicates Leadsify’s value and unique approach
✅ Support Leadsify’s sales and marketing efforts with an engaging video asset
✅ Enhance the company’s online presence — positioning them as a trusted, premium B2B growth partner
Challenges
⚡ Translating abstract B2B lead generation concepts into clear, engaging visuals
⚡ Designing an animation style that feels modern, trustworthy, and results-focused
⚡ Creating a versatile video asset that works across website, social channels, and sales presentations
Our Approach
1️⃣ Concept Development
We collaborated with Leadsify’s leadership to identify their core messaging and key differentiators. We then designed a story-driven flow that highlights the problems they solve, the results they deliver, and the ease of working with them — all through sleek, engaging visuals.
2️⃣ Animation & Visual Design
We produced a polished 2D/3D hybrid animation that captures Leadsify’s professional tone and results-driven brand. Using dynamic motion, clean typography, and bold color grading, we brought the brand story to life in an engaging, easily digestible format.
3️⃣ Multi-Platform Optimization
In addition to the full-length brand video, we delivered shorter video cuts optimized for LinkedIn and other social platforms — ensuring Leadsify could use the content flexibly across its marketing channels.
Results
📈 Enhanced Brand Perception: The animation helped position Leadsify as a premium, professional B2B growth partner.
🎥 Increased Engagement: Leadsify reported a strong increase in video engagement on LinkedIn and higher retention on their homepage.
💼 Sales Enablement: The video became a key asset in sales presentations and has been used successfully in nurturing leads and closing deals.
Client Testimonial
"Yeah, working with Valle was absolutely great. The video that he produced for us was exactly what we were looking for — really clean, really professional, and it represented our brand in the way that we wanted. We’ve already gotten great feedback from our audience, and it’s been really useful in our marketing. Definitely looking forward to working with him again on more projects."
— Pessi From Leadsify
Conclusion
The Leadsify brand animation project shows how strategic animation can clarify complex B2B offerings and enhance brand perception. DepthLayer’s approach helps businesses like Leadsify translate their value into visual stories that resonate — driving engagement and business results.